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Aug 2, 20263 pages

From the report报告摘录Fed Communication Gap: 34% of households unaware of Fed's mandate (2022 Ipsos), with inflation expectations below 2% occurring only 8 months in 48 years (U-M survey), undermining policy transmission.

Inside the report报告内文 Verbatim from the original PDF — first pages原版 PDF 开篇原文 · 逐字摘录

31 July 2026, 11:38 UTC Chief Investment Office GWM Investment Research

Talking when no one is listening Blog Paul Donovan, Chief Economist, UBS GWM, UBS AG London Branch

At the recent Federal Reserve press conference, Chair Warsh stated “for some households… five years of high inflation have left a mistaken impression… that the Fed’s inflation target was somehow above 2%.” This is a deeply concerning statement.

The concern is not the belief in a higher inflation target. The University of Michigan inflation expectations survey has been below 2% for only eight months of the survey’s 48 years of existence. That would seem to suggest few US households believe in the Fed’s inflation target.

The concern is that Warsh seems to believe that US households know or care what the Federal Reserve does. A 2022 Ipsos poll suggested that only 34% of households know the Fed is tasked with stabilizing prices. It seems unlikely that there is any widespread knowledge of the Fed’s target, or how successfully that target has been met.

There is little to support the idea that Warsh’s stirring statements on inflation will influence consumer behavior. Households don’t know what the Fed does, don’t know what its inflation target is, and think inflation is above that target all the time. Households probably did not tune into the Fed’s press conference either. Even economists were tuning out.

This report has been prepared by UBS AG London Branch. Please see important disclaimers and disclosures at the end of the document.

Global asset class preferences definitions The asset class preferences provide high-level guidance to make investment decisions. The preferences reflect the collective judgement of the members of the House View meeting, primarily based on assessments of expected total returns on liquid and commonly known indices, House View scenarios, and analyst convictions over the next 12 months. Note that the tactical asset allocation (TAA) positioning of our different investment strategies may differ from these views due to factors including portfolio construction, concentration, and borrowing constraints. Attractive: We consider this asset class to be attractive. Consider opportunities in this asset class. Neutral: We do not expect outsized returns or losses. Hold longer-term exposure. Unattractive: We consider this asset class to be unattractive. Consider alternative opportunities Note: For equities, we have a five-tier rating system with two additional preferences Most Attractive: We consider this asset class to be among the most attractive. Investors should seek opportunities to add exposure. Least Attractive: We consider this asset class to be among the least attractive. Seek more favorable alternatives opportunities. When equities are included with the other asset classes in the three-tier rating system, we collapse “Most Attractive” with “Attractive” and “Least Attractive” with “Unattractive.”

Appendix Risk information UBS Chief Investment Office's ("CIO") investment views are prepared and published by the Global Wealth Management business of UBS Switzerland AG (regulated by FINMA in Switzerland) or its affiliates ("UBS"), part of UBS Group AG ("UBS Group"). UBS Group includes former Credit Suisse AG, its subsidiaries, branches and affiliates. The investment views have been prepared in accordance with legal requirements designed to promote the independence of investment research. Generic investment research – Risk information: This publication is for your information only and is not intended as an offer, or a solicitation of an offer, to buy or sell any investment or other specific product. The analysis contained herein does not constitute a personal recommendation or take into account the particular investment objectives, investment strategies, financial situation and needs of any specific recipient. It is based on numerous assumptions. Different assumptions could result in materially different results. Certain services and products are subject to legal restrictions and cannot be offered worldwide on an unrestricted basis and/or may not be eligible for sale to all investors. All information and opinions expressed in this document were…

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