GS Housing Market Activity Scale Week of September 13 Scale Down 2 Sequentially Led by Decline in Sales and Purchase Appli...
Equity Research 22 September 2026 | 12:01AM EDT
GS HOUSING MARKET ACTIVITY SCALE
Week of September 13: Scale Down 2% Sequentially Led by Decline in Sales and Purchase Applications as Rates Hit a New 52-Week High
Sales and Purchase Applications Susan Maklari Exhibit 1: GS Housing Activity Weekly Scale | Holds at 4 Decline Amidst Rising Rates: For the Goldman Sachs & Co. LLC Week of 09/13/26 week of September 13, the index was Charles Perron-Piche, CFA down 2% sequentially and off 3% YOY, | charles.perron- putting it 24% below the long-term Goldman Sachs & Co. LLC
average. The sequential move was Rhea Bhatia | primarily led by a 5% decrease in sales Goldman Sachs India SPL
and a 1% decline in purchase Galilee Best | applications. This was partially offset by Goldman Sachs & Co. LLC an improvement in median days on market and a 1% decline in active listings while the mortgage rate rose Source: Goldman Sachs Global Investment Research 19bps to reach a new 52-week high at 6.95%. We note the recent volatility in readings is consistent with the broader macro and our channel checks that suggest weak activity entering fall. Given the setup, we are focused on names with company-specific initiatives, including the potential for capital allocation, and highlight Buy-rated IBP. Should conditions for the builders improve, we see the greatest upside to MTH and DHI given their exposure to the entry-level along with a disciplined approach to balancing margins and uses of cash. How it Works: In developing the scale, we went back over 50 years of data to determine averages, outliers, and differing operating environments. As such, a reading of 5 is in line with historical norms while a 0 represents the weakest market we have seen—outside of the financial crisis—in March 1982. Given the magnitude of the run-up in housing, the mid-2000s read greater than 10, while the depths of the financial crisis were below 0. This reflects our view that the activity seen then is unlikely to reoccur given economic and industry-specific dynamics including labor, supply chains, and company-specific strategies.
Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. For Reg AC certification and other important disclosures, see the Disclosure Appendix, or go to Analysts employed by non-US affiliates are not registered/qualified as research analysts with FINRA in the U.S.
Goldman Sachs GS Housing Market Activity Scale
Exhibit 2: Scale Holds at 4 for Week of September 13
Weekly Scale Monthly Scale LT Average
Source: Goldman Sachs Global Investment Research
Exhibit 3: Monthly Scale at 4 for July
Source: Goldman Sachs Global Investment Research
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