JPM Through The Retail L

Global Data Intelligence |Through the Retail Lens

US Retail Sentiment & Flows July 27, 2026

Please see below a summary of US retail sentiment and flows, data as of CoB 24th July.

Do contact us if you would like to discuss this further, or access the data sets via API.

JPM Global Data Intelligenceteam (contact us here), in collaboration with ECS and SNAP, MLCoE

Most discussed topics in the three most popular sectors on Social Media last week:

Information Technology : Intel's record quarterly results and raised capital expenditure guidance highlight robust artificial intelligence-driven demand, AMD's expanded partnerships and major chip deal with Anthropic signal aggressive moves in AI infrastructure.

Consumer Discretionary : Tesla's record vehicle deliveries, heavy investment in robotics and artificial intelligence, and cautious rollout of Robotaxi and Optimus projects;Amazon's increased capital expenditures on artificial intelligence and cloud infrastructure; GameStop's acquisition of a significant stake in eBay and ongoing merger discussions.

Financials : Robinhood's expansion into prediction markets and tokenized equities,SoFi's record revenue and new exchange-traded fund launch, and American Express's strong earnings with raised revenue guidance and continued growth in card member spending.

Social Media Sentiment in 74th percentile over past 1 year, sector breakdown below (weekly rolling data)

Source: JP Morgan Data Intelligence in collaboration with SNAP, MLCoE.

Social Media Monitor (Single Stocks)

Top 4 Stocks by absolute number of mentions (cross -sectional)

5d Cross- 5d Weekly Ticker Name Lookback Mkt Cap Mentions sect. Sentiment Returns

▬▬▬▬ NVDA NVIDIA -0.7z 23.8z ▬ ▲▲▲▲ $5025bn 2.0% ▬

▬▬▬▬ ▼▬▬ TSLA TESLA -0.5z 18.1z $1343bn -17.8% ▬ ▼▲

MICRON ▬▬▬▬ ▬▬▬ MU -0.0z 17.9z $1063bn 8.5% TECHNOLOGY ▬ ▲▲

META ▬▬▬▬ ▼▲▲ ▬ META -0.4z 16.8z $1583bn -7.9% PLATFORMSCLASS ▬ ▲

Source: JP Morgan Data Intelligence in collaboration with SNAP, MLCoE.

Top Stocks by relative increase in number of mentions (1 Year lookback)

5d Cross- 5d Mkt Weekly Ticker Name Lookback Mentions sect. Sentiment Cap Returns

VIRTU ▲▬▬▬ ▬▬▬▬ VIRT 10.5z 1.0z $9bn 7.2% FINANCIALCLASS ▬ ▬

▲▬▬▬ ▬▬▬▬ VMC VULCAN MATERIALS 9.9z 1.0z $36bn -3.0% ▬ ▬

Source: JP Morgan Data Intelligence in collaboration with SNAP, MLCoE.

• Lookback Z-scores of mentions are based on a -1year lookback period on a single stock, cross-sectional Z-Scores are based on a 3,000 US stocks universe. • 5 days mentions trend from most recent day (left): green arrow when Z -Score > 1, yellow dash when 1 > Z-Score > -1, red arrow when Z-Score < -1 • 5 days sentiment trend from most recent day (left): green arrow when sentiment score > 0.15, yellow dash when 0.15 > sentimen t score > -0.15, red arrow when sentiment score <-0.15. Sentiment score is rangebound between-1 (entirely negative) and +1 (entirely positive)

Exchange-traded call options Open Buys (call options purchased) minus Open Sells (call options sold) for customers with less than 10 contracts for options on individual equities, in mm

Source: JP Morgan DataIntelligence, JP Morgan Positioning Intelligence, OCC.

Gross Flows in 89th percentile and Social Media Posts in 79th percentile since Jan 2018 (monthly rolling data)